Starbucks: Give Away Coffee, Receive (Media) Buzz
Starbucks’ Election Day “free coffee if you voted” PR stunt has received quite a fair amount of press, including a mention here on PRNewser. The campaign was simple, and despite a last minute readjustment to deal with a legal issue, went off rather well.
AdAge’s Emily Bryson York takes a deeper dive today:
Starbucks’ cost per cup is about 30¢, according to several executives familiar with the matter, which would put the cost of the giveaway at about $170,000.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in