Starbucks Goes Stealth for SoCal Testing of Beer, Wine Sales
We can only imagine the sophisticated levels of market analysis that preceded the decision to start testing “Starbucks Evenings” beer and wine sales in California at just two SoCal locations: Calabasas and Rancho Santa Margarita.
OC Register restaurant reporter Nancy Luna recently checked out the latter location with the newspaper’s “Good Libations” columnist Paul Hodgins. It’s not clear if the chain’s after-4 p.m. alcoholic-beverage options will be in future more prominently featured on the menu and advertised.
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