Star Wars: #TheForceAwakens Trailer Generated Millions of Facebook, Twitter Impressions
In the first hour after the trailer for upcoming feature film Star Wars: The Force Awakens was revealed Monday night, 1.3 million Facebook users generated 2.1 million interactions.
In the first hour after the trailer for the upcoming feature film Star Wars: The Force Awakens was revealed Monday night, 1.3 million Facebook users generated 2.1 million interactions (posts, comments, likes, shares).
The trailer debuted at halftime of the Monday Night Football game on ESPN, and the video on Facebook has been viewed more than 4.1 million times and shared nearly 385,000 times at the time of this post.
When the trailer aired, there were also more than 17,000 tweets-per-minute being sent.
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