Step 1: Come up with a media outlet name that sounds at once generic and authentic:
Step 2: Dispense with those pesky things known as bylines and post a gargantuan amount of items each day.
Step 3: When re-purposing a media story like the possible sale of Yahoo, focus on the site’s most prominent talking head and throw into the headline some CAPS and dark-stormy-night lingo:
Step 4: Just in case that Katie Couric story isn’t thrilling enough, tag something to the right while challenging the basic notion of ‘Breaking News:’
Rinse. Lather. Repeat.
Previously on FishbowlNY:
The Kentucky Content Theft Derby