A new study from the NAB FASTROAD (Flexible Advanced Services for Television & Radio on All Devices) technology advocacy program found that the adoption of an industry standard for delivering content to mobile devices could lead to $2 billion in revenue for the broadcast television industry by 2012, TVnewsday reports.
According to NAB’s “Study of the Impact of Multiple Systems for Mobile/Handheld Digital Television,” the success of mobile TV services can reach its full potential if a mobile/handheld digital TV standard from the Advanced Television Standards Committee is released – and universally adopted – by early next year.
If such a standard is adopted quickly and results in the forecast $2 billion, local stations, TV networks and syndicators would share in the revenue, the report says. This potential revenue will come from new forms of advertising, over-the-air programs offered for a fee on mobile devices and partnerships with mobile service operators.
More details, including the complete report, can be found here.