St. Louis Agency Partner Launches Crowdfunding Site

A rising tide lifts all boats. If the tide is capital, and the boats are businesses, you want a steady rise and many boats of all shapes and sizes in your city. Good water for boating means more work for consultancies, eventually.

For Brian Cross, managing partner of new-ish marketing firm Elasticity, it made sense to build something to attract the tide. Cross founded Fund St. Louis, a crowdfunding site along the lines of Kickstarter, to address gaps he saw between the city’s economic development efforts, and the tech-focused angel investing groups.

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