SPY-ing a Manufactured Billboard Controversy
Even a corporate PR person with bad eyesight could have seen this one coming a mile away: A billboard along Highway 101 in Encinitas that reads ‘HAPPY TO SIT ON YOUR FACE’ generating angry complaints and, this morning, apologetic removal.
It’s a tailor-made faux PR controversy. While the folks at Carlsbad-headquartered SPY Optic eyewear will never admit to this publicly, they are without a doubt privately celebrating as they bookmark, print (and frame?) coverage on NBC San Diego, KFI AM 640 and elsewhere.
A spokesperson for SPY told NBC the campaign for upcoming 2013 product line Happy Lens was “all in good fun.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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