How Did Spruce Media’s Facebook Advertisers Perform In The Third Quarter?
A Facebook Strategic Preferred Marketing Developer became the latest company to weigh in on Facebook’s advertising performance prior to its third-quarter earnings call Wednesday, as Spruce Media released its latest State of Facebook Advertising report.
A Facebook Strategic Preferred Marketing Developer became the latest company to weigh in on Facebook’s advertising performance prior to its third-quarter earnings call Wednesday, as Spruce Media released its latest State of Facebook Advertising report.
Spruce Media compared its clients’ third-quarter results with their second-quarter results and found that:
- Cost per click fell for all ad placements except desktop, where CPC rose 2 percent.
- Cost per thousand impressions (CPMs) showed mixed results across all ad placements.
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