The total financial investment put towards the company, which was founded in 2009, now stands at a whopping $239 million. Sprinklr’s core business is to monitor and tabulate the sentiments being expressed on social media about individual brands. Media industry clients include Hearst, Condé Nast and CNN.
New York Business Journal intern Harini Chakrapani has the details on where the latest money will be spent:
The company plans to use the money to develop its technology, which provides major brands like Nike, McDonald’s, Microsoft and Samsung with insights into their customers, and boost its existing client roster of 1,200. The company wants to partner up with city, state and federal governments in the U.S. and abroad to help them assess their customer care services.
Photo via: Sprinklr