Spredfast Introduces Intelligence For Smart Social Marketing

Intelligence is a new a new tool designed to inform marketing strategy, measure performance and provide competitive analysis.

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One of the biggest challenges associated with big data is uncovering context and relevancy. On social media, context and relevancy also mean in real time. But there’s a growing trend among social marketing platforms to provide marketers with tools that put big social media data into context.

Today, social media management platform Spredfast — a Facebook Marketing Partner — announced today the launch of Intelligence, a new tool designed to inform marketing strategy, measure performance and provide competitive analysis.

Intelligence indexes “the firehose” — as the overwhelming stream of social data has become known — from Twitter and Tumblr, and provides real time trends for Twitter and Facebook.

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