Spredfast Introduces Intelligence For Smart Social Marketing
Intelligence is a new a new tool designed to inform marketing strategy, measure performance and provide competitive analysis.
One of the biggest challenges associated with big data is uncovering context and relevancy. On social media, context and relevancy also mean in real time. But there’s a growing trend among social marketing platforms to provide marketers with tools that put big social media data into context.
Today, social media management platform Spredfast — a Facebook Marketing Partner — announced today the launch of Intelligence, a new tool designed to inform marketing strategy, measure performance and provide competitive analysis.
Intelligence indexes “the firehose” — as the overwhelming stream of social data has become known — from Twitter and Tumblr, and provides real time trends for Twitter and Facebook.
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