Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan engagement with their fans and followers.
Mass Relevance is a firm that helps brands curate social media content and display it on TV and on screens out of home. Mass Relevance recently committed to displaying strictly Twitter content on major network broadcasts, a deal that speaks to the social media rivalry for control of the TV.
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