Aaron Dignan has a word of advice: Make work more like play.
Dignan, a Gen Y technophile and CEO of Undercurrent, a digital consulting firm, advances his philosophy in a new book, Game Frame. A look at the psychology of why games are so addictive, the book also considers how businesses can similarly hack into the human brain’s wiring, leveraging neurological impulses like desire, to get employees to be more efficient or consumers to spend more.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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