Spotify scored headlines everywhere this week for a couple of projects designed to let consumers know that it’s not just the app you use to stream Katy Perry in secret.
First, it partnered with Starbucks in a complex deal that essentially turns baristas into DJs and embeds Spotify into the Starbucks experience.
Then today it announced that it would soon add video and podcast content as well as customized playlists organized by user history (and even workout routine) rather than genre.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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