Spotify is rolling out a video product to its Android and iOS users. According to The Wall Street Journal, Android users will get the service this week, followed by Apple users next week.
The company has partnered with several media outlets to provide original and curated content. Participating companies include ESPN, Condé Nast, Comedy Central, BBC, Vice and more.
Spotify has 75 million users—roughly 20 million of them are subscribers—yet the company still isn’t profitable. Shiva Rajaraman, Spotify’s vice president of product, is cautiously optimistic that video might one day change that.
“Obviously our primary user is a music fan, and they are not necessarily leaning in and looking into the app,” he told the Journal. “So there are no particular recipes for how to get this right.”