Spotify Is Opening a Self-Serve Platform to Amp Up Its Ads Sales

Technology spits out audio promos

As Spotify looks to continue to grow its ads business, audio promos are becoming a little bit more automated.

The music streaming service is launching a self-serve platform called Spotify Ad Studio that cranks out audio ads that can then be targeted to Spotify’s roughly 90 million users who listen to music for free with commercials. In June, the company hit 140 million users, with around 50 million of those people paying for commercial-free subscription plans.

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