One of the latest media companies to gain access to the public feed application-programming interface and keyword insights API introduced by Facebook in September is SportStream, which intends to mine the two APIs for data that can be used in real-time during broadcasts of sporting events, potentially by year-end.
SportStream CEO Bob Morgan spoke with AllFacebook about how the company plans to use the APIs, saying that it will provide its broadcast partners with trending data in real-time, such as the most popular games, teams, and players; where Facebook users are talking about those games, teams, and players; and filtering by specific terms, gender, age, and location, all via one dashboard.
Morgan added that SportStream is targeting large sports broadcasters, as well as professional and college teams, adding that its use of Facebook’s APIs is “applicable to anyone doing fan experience,” and mentioning SportStream’s content-filtering algorithms, which will help ensure that only relevant content is made available for use.
Facebook’s public feed API displays a real-time feed of public posts for a specific word, and its keyword insights API tallies the total number of posts that mention a specific term during a specific time period, as well as enabling media companies to feature anonymous, aggregated results based on gender, age, and location.
A SportStream spokesperson told AllFacebook in an email:
For the first time, any content producer and broadcaster will easily be able to surface and display details on trending games, teams, and players in real-time driven by the data of Facebook’s APIs, accelerating social media’s integration into broadcast.
At the moment, Twitter is dominating social media’s presence in broadcast. This isn’t due to lack of interest or data from Facebook — it has plenty of both. Until now, there hasn’t been a tool to package Facebook’s complicated data in a way that broadcasters could use it.
Readers: Do you think SportStream’s service can enhance broadcasts of sporting events?