Sports PR Execs Debate Effectiveness of Mark McGwire's Quick Confessional Tour

Mark McGwire Winter Warmup Interview from JoeSportsFan.com on Vimeo.

A little over a week since Mark McGwire sat down with MLB Network’s Bob Costas to begin his “I used steroids while breaking baseball’s home record” confessional tour, the baseball star is trying to get back to his previous stance of not wanting to talk about the past. Sports PR executives debated the media strategy in Sports Business Daily:

Sports and entertainment marketing and communications consultant Joe Favorito praised the decision to lead with the AP and follow with Costas.