Sports Illustrated's Highest Traffic Day Ever Comes Via Richard Sherman Column

Sports Illustrated just experienced its highest traffic day ever, and it all it took was a column from the Seattle Seahawks’ Richard Sherman. Sherman has been contributing to SI’s MMQB throughout the NFL season, but Monday’s installment garnered over 4.3 million unique visitors, making it a record breaker.

Sherman’s piece was so popular because it came after his “rant,” which was really just a pro athlete voicing his opinion in a post game interview.

The public could not believe that a person would do such a thing, and so Sherman had to explain himself in Monday’s piece:

It was loud, it was in the moment, and it was just a small part of the person I am.