Sports Illustrated to Get the Turner Sports Touch
Corporate synergy is alive and well at Time Warner, as its Time Inc. and Turner Broadcasting System units announced a strategic digital partnership between their respective Sports Illustrated and Turner Sports properties.
Turner Sports manages the National Basketball Association’s NBA Digital portfolio, NASCAR.com, TBS Hot Corner on MLB.com, PGATour.com, and PGA.com, and it has a strategic relationship with Yahoo! Sports.
Sports Illustrated will continue to create all editorial content for its magazine, Web sites, mobile platform, and tablet version, and it will be enhanced by Turner Sports’ digital-media and sales experience, resources, video sports rights, and video-production capabilities.
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