Sports Illustrated Puts Money On Tablet Technology

The much-anticipated portable touchscreen Tablet gadget won’t even be released until sometime next year, but Time Inc. is determined to be ahead of the curve in at least one aspect of digital technology.

Today, the struggling publishing company unveiled a prototype of what Sports Illustrated would look like on Tablet technology, allowing readers to “browse” through the pages with their fingertips and receive up-to-the-minute sports scores and video from the magazine.

The new technology may be a glimpse of the future for Time Inc., which recently cut hundreds of staffers in an effort to trim its budget by the end of the year. But we wonder if pouring money into making your publications sync up with a technology that hasn’t even come out yet is the smartest move. There are some critics who say that Tablet computers aren’t going to be the future of digital print after all, which would leave Time Inc. looking like they had spent the money they could have used to save those employees S.I. had to cut last month on a fruitless endeavor.

Read More: Sports Illustrated Readies Digital Version for TabletsAdvertising Age, Sports Illustrated Tries the TabletNew York Times

Previously: Time Inc. Layoffs: Sports Illustrated Hit First, More To Come