Sports Illustrated Launches iPhone App
Sports Illustrated magazine has finally made their content available to iPhone users. To entice people to give the free app a try, SI has included an augmented reality tool. When users hover the opened app over a section of the magazine, exclusive content appears.
For example, if you hold the phone over this week’s gatefold NCAA tournament cover, you’ll see video announcing SI’s college basketball awards, tournament insight from Senior Writer Seth Davisand more.
“So often the conversation about technology revolves around new devices,” explained Terry McDonell, Time Inc.’s
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