'Sports Illustrated' Goes High-Tech in Search of Younger Readers
Weekly adds new element to college football tour
For its latest college football tour, Sports Illustrated is going high-tech.
The Time Inc. weekly is taking its Sports Illustrated Heisman Tour to 10 high-profile college football games, where it hopes to get the attention of thousands of fans (and potential readers) with new technologies like gesture recognition software and RFID.
A tour like this could be an important source of new readers for Sports Illustrated, which could use some fresh blood. SI's median reader age is 39.3,
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