David Ortiz Guest-Edits New England Edition of Sports Illustrated

It's the first time in the magazine's 62-year history that they've handed over the controls to an athlete.

On Monday, we highlighted the mesmerizing photo of Arnold Palmer at the 1960 British U.S. Open chosen for the cover of Sports Illustrated’s Oct. 3 national edition. Today, on the regional editions front, there is equally notable news.

Boston Red Sox slugger David Ortiz is on the cover of the Eastern regional edition, photographed at Fenway Park by Michael J. LeBrecht II. Even more notably, he is also the issue’s guest editor. From SI:

This is the first time in SI’s 62-year history that an athlete has guest-edited an issue.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in