Sports Illustrated Reveals Arnold Palmer Cover

Panoramic Jerry Cooke photo sends off "The King."

Imagine yourself today at the offices of Sports Illustrated, sorting through all the possible photos and illustrations to use for a U.S. national edition tribute cover to Arnold Palmer. In the end, as managing editor Chris Stone affirmed via Twitter, “there really was no other choice but this beauty from Jerry Cooke, shot for the magazine in 1960.” As the publication sometimes does when warranted, it has revealed its next cover a little earlier than usual.

SIArnoldPalmerCover

That’s caddie Tip Anderson in the background, on Palmer’s bag, watching as the golfer tried to win at St.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in