Sports Illustrated 2010 Swimsuit iPhone App Converts 7.8% In-app Purchases to Earn $45K - About 10x Required?
The annual Sports Illustrated Swimsuit issue is out and available in multimedia form for the iPhone…
So, how does SI generate revenue from a free app? And, might it not reduce sales of their paper magazine? The 2010 edition of the app is currently at #19 in the list of top free apps. It has been rated by 27681 users so far (3 stars out of 5). And, yes, it has an in-app purchase option that unlocks additional videos and photos for $1.99.
MinOnline has an interesting article that provides some answers to question of how SI makes money from this free app…
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