Sporting News Today Prepares Subscribers for Pay Wall

SportingNewsToday.jpgSporting News is preparing readers of its Sporting News Today for its previously announced conversion to a pay model.

The publication announced earlier this month that it inked agreements with CineSport to integrate its video into SportingNews.com and Sporting News Today and with digital magazine and book creator Zinio to launch Sporting News Today for all digital platforms, including the Apple iPad tablet, using Zinio’s UNITY platform.

Subscribers to Sporting News Today received the following email Tuesday:

At Sporting News Today, we are dedicated to delivering you the highest-quality sports digital daily experience available. We’ve gathered your feedback over the past few months and want to share some of the exciting changes we are making in response.

The great content available every morning in Sporting News Today isn’t changing, but how and where you read it is. Beginning April 1, your morning sports wakeup call will also include:

• Mobile access. Read Sporting News Today online or offline, on any Internet-enabled device, including the iPad.

• Enhanced features. The new Sporting News Today design enables video sharing, photo slide shows, and enhanced articles for easy, no-zoom reading.

• Intelligent search. Search through any issue of Sporting News Today, or search the entire library of issues at one time. Need a stat, name, or schedule? We’ll do the heavy lifting.

• Social sharing. See a story you love? Share it on any of over 150 social networks in just one click.

We’ll continue to innovate and push the envelope, and over the next few months, you will be able to enjoy Sporting News Today in ways you have never imagined.

In order to continue to produce this high-quality, daily content and accomplish all of the new initiatives described above, it is necessary to begin charging $2.99 per month, or $35.88 per year, for a subscription. Less than a dime a day, this subscription will allow you to access the most comprehensive sports digital daily on many devices, from the iPhone to the iPad and, of course, on your desktop or laptop.

As a thank you to our loyal subscribers, we’re offering you a free 60-day trial. So keep reading and keep sharing your feedback (we’ve even added a feedback button on the bottom of the reader we will be rolling out).

Thank you for your continued support of Sporting News Today.

Sincerely,

The Sporting News Today team