Sporting News Teams Up with CineSport, Zinio
Sporting News has been taking steps to beef up its online-content offerings, announcing deals with sports-programming service CineSport to integrate its video into SportingNews.com and Sporting News Today and with digital magazine and book creator Zinio to launch Sporting News Today for all digital platforms, including the Apple iPad tablet, using Zinio’s UNITY platform.
Under terms of the deal with CineSport, Sporting News will become a CineSport national ad-sales representative, offering integrated sponsorship packages including pre-roll video, banners, and rich media, and CineSport will become the exclusive video-programming and platform provider and developer for Sporting News.
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