Sporting News Media Lands Deal to Distribute NFL Video Highlights

Multi-year deal for sports media company

Sporting News Media has locked up a multi-year deal with the NFL to feature the league's video highlights on the media company's ePlayer, a platform that delivers content to newspaper sites such as the Chicago Tribune and Miami Herald.

Sporting News Media declined to disclose the terms of the deal, but it's a noteworthy partnership considering how selective the NFL is about who it couples with. As Adweek reported last month, the league is very much focused on its own properties, though it did recently strike a deal with Xbox

Before the two parties reached an agreement, Sporting News Media ran a test last season with the NFL in limited markets, said Rich Routman, CRO of the company.

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