Sport Star's Fake Facebook Page Makes False Announcements

One downside of social media is when your company gets brand-jacked. In other words, if someone “adoring” fan decides to set up a Facebook Page or a Twitter account on behalf of your company and then proceeds to make false announcements, pretending to be an official spokesperson for the company or individual. That’s exactly what happened to Royston Drenthe, a Real Madrid soccer player, when his unofficial Facebook page announced he was going to Liverpool Fc.