SponsorPay expands video mediation platform to Android
Mobile supply side platform SponsorPay has expanded its video mediation platform to Android, allowing developers to integrate, manage and optimize video ads in their Android apps, achieving higher eCPMs and better fill rates in the process. The platform was released for iOS last August.
For its launch, SponsorPay has partnered with developers including Pixelberry, Ninja Kiwi, Cie Games, LOVOO and Xyrality for the Android version of the platform.
“Our biggest advertising challenge was immediately alleviated after integrating rewarded video mediation on iOS,” said Scott Walker, Head of Production at Ninja Kiwi.
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