Sponsored Stories Appear In Facebook's New Ticker

Facebook is now displaying sponsored stories advertisements in the news feed ticker on the right-hand side of the home page.

Facebook is now displaying sponsored stories advertisements in the news feed ticker on the right-hand side of the home page.

Putting sponsored stories into the ticker that Facebook is still testing gives added visibility to sponsored stories.

Sponsored stories advertisements effectively create refrains of people’s interactions with brands.

By putting sponsored stories into the rapidly-updating ticker, “users will be hard-pressed to ignore” them, said Ryan Cohn, chief executive officer of What’s Next Marketing, in an email.

He observes that ads become visible in the ticker:

  • whenever a user returns to Facebook’s homepage from elsewhere online;
  • immediately after a user interacts with the main news feed; and
  • randomly while the user is browsing the site.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in