Facebook is now displaying sponsored stories advertisements in the news feed ticker on the right-hand side of the home page.
Putting sponsored stories into the ticker that Facebook is still testing gives added visibility to sponsored stories.
Sponsored stories advertisements effectively create refrains of people’s interactions with brands.
By putting sponsored stories into the rapidly-updating ticker, “users will be hard-pressed to ignore” them, said Ryan Cohn, chief executive officer of What’s Next Marketing, in an email.
He observes that ads become visible in the ticker:
- whenever a user returns to Facebook’s homepage from elsewhere online;
- immediately after a user interacts with the main news feed; and
- randomly while the user is browsing the site.
“Ads also seem to disappear after 40 new activities” show up in the main news feed, said Cohn.
We’re curious to learn whether placement of sponsored stories in the ticker will further increase these ads’ already high click-through rates — which are almost 50 percent higher than other types of ads.
Of course, that all assumes that the right-hand ticker is here to stay; that’s likeliest if Facebook determines this new feature boosts the performance of sponsored stories and other advertisements.
Readers, are you able to see the right-hand ticker, and if so, have you spotted any sponsored stories there?
Many thanks to Cohn of What’s Next Marketing for the screenshot and the tip.