Spong PR Promotes Christine Michaelis to VP

You go girl!

It’s always nice to see a public relations agency — of any size in any region — mold and nurture one its own. Minneapolis-based Spong PR did just that when they announced the promotion of Christine Michaelis (seen with cheese-eating grin here) to vice president.

According to its press release, as well as nicely tuned pitch to the PRNewserverse, Michaelis joined Spong in 2014 as a managing counselor, “providing leadership to client teams in both the fast-growing food and nutrition and the home and design practice groups.”

We were given the opportunity to speak to new veep of Spong:

As a VP at Spong PR, how do you see your role changing to help the growth of the agency?

As a vice president at Spong, I will continue to work with my clients to explore new opportunities that will drive business and communications growth. Coaching and mentoring are passions of mine, so I will also be working with our internal team to sharpen our best-in-class client service skills continually. Finally, I will be helping the agency grow through new business activities.

What has equipped you for this opportunity?
When I joined Spong two years ago, the leadership team modeled exemplary client service – teaching me invaluable skills as a managing counselor. In addition to this, my integrated marketing background, as well as my intimate knowledge of my clients’ businesses has helped me lead and grow two of the agency’s largest accounts: Arla and Sherwin–Williams. It also helps to work at an agency that values and rewards strong leadership skills at all levels.

As Spong continues to follow L’Etolie du Nord, Michaelis will be leading the charge with a certain je ne sais quoi. (French / Minnesota joke there. Sorry.)