SPMD SHIFT integrates Unmetric into Open Marketing Cloud

SHIFT, a Facebook Strategic Preferred Marketing Developer, announced  Tuesday morning that it has integrated Unmetric into its Open Marketing Cloud.

According to SHIFT, Unmetric’s campaign intelligence, fueled by algorithms and human insights, will provide more value for SHIFT OMC users, allowing them to analyze key social metrics and enhance paid campaigns. SHIFT’s Open Marketing Cloud allows brands to coordinate campaigns on Facebook, Twitter and LinkedIn.

James Borow, Co-Founder and CEO of SHIFT, discussed how the partnership will help brands:

Our goal is to provide brands with a single platform that combines all the data and solutions they need to reach their customer with the right message, at the right time, and Unmetric’s data and capabilities complement that mission.