Spirit Airlines Profits from the Public’s Humanity

Sigh, another airline PR kerfuffle, this time involving the bare-bones Florida-based Spirit Airlines. The budget airline has decided to drop its toll-free 1-800 number and replace it with a number that will cost customers who make calls from a landline between 5 and 18 cents per minute.

To the public this move is cheap, opportunistic and completely forgettable because if you don’t have access to a cell phone somewhere—an uncle, a neighbor, even a complete stranger will lend you a phone—then you probably have bigger challenges to address than being fleeced by Spirit Airlines.

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