Spin the Agencies of Record

Weber Shandwick’s Detroit office has been selected by the Michigan Strategic Fund and the Michigan Economic Development Corporation to build the Pure Michigan brand. In 2006, the Pure Michigan campaign was launched, and in March, the state’s Governor Rick Snyder signed legislation backing the campaign with $25 million. Work will include media strategy and outreach, digital work, content creation, and SEO.

Junior Achievement USA, which teaches young people economic skills, has chosen Porter Novelli as its AOR.