Spin the Agencies of Record
Ad Age is reporting that P&G has moved its Gillette account from Porter Novelli to Ketchum after a competitive review. PN had been Gillette’s agency for the past 20 years. The review was reported in August. Ketchum will work closely with ad agency BBDO. Other P&G firms in the U.S. are MSLGroup and DeVries (Publicis and IPG firms, respectively), Paine PR, Marina Maher Communications, and Taylor.
Euro RSCG Worldwide PR has been chosen as AOR for Stand Up for Heroes, a celebrity fundraising event benefiting wounded U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in