Spin the Agencies of Record

Account news from around the industry.

  • JMPR Public Relations of Woodland Hills, California will be AOR for AMA Pro Flat Track, or the “world’s premiere dirt track motorcycle racing series” that has nothing to do with the X Games.
  • Kohler, maker of various kitchen and bath plumbing products, went with Ketchum for PR services. The firm, which pitched against several competitors, will provide “strategic counsel on Kohler Co.’s corporate and consumer brand communication efforts” in the possibly clogged plumbing sector.
  • Sharp Communications of New York won AOR duties for Benjamin Moore, BASF and Simon Pearce. The firm will raise BASF’s visibility, handle social/events and media relations for BM and execute a campaign to promote Simon Pearce among fans of high-quality glass pieces.
  • Brooklyn’s Clear will provide pro bono representation to Ayeish, a nonprofit specializing in “mediation and conflict resolution.” The group aims to “deepen the ability of political leaders to transform a conflict into a solution” via the basic concept of empathy which will surely be far more difficult than it sounds.
  • Grand Central Tech, known as “New York City’s flagship accelerator,” chose Eastwick as its newest strategic growth partner. The firm will join other names like Google, IBM, PepsiCo, Goldman Sachs and more in working “to increase inclusion and diversity for tech startups.”
  • Warschawski of Baltimore signed Pompeian, the top importer of olive oil to America, as its newest client. The firm will primarily work to raise local awareness of the client’s business via community outreach and events.
  • Catrike, maker of “premium lightweight bicycles,” chose Anson-Stoner of Orlando as its PR partner. The firm will develop media relations, social and other brand strategies while reminding consumers not to use the client’s products in dirt bike competitions.