- DDB Public Relations of Toronto won the marketing and comms account for The Dairy Farmers of Canada, a trade group including “approximately 12,000 dairy farms” across the Great White North. (That’s a lot of methane, though we’re happy to tell you that cow farts DO NOT contribute to global warming.)
- Detroit firm Lambert, Edwards & Associates will handle PR and social media for the Downtown Detroit Partnership. The firm will work to raise awareness of the DDP’s various business initiatives designed to “raise the profile of Detroit’s live-work-play momentum.”
- Premera Blue Cross, which just announced that a cyber attack had affected more than 11 million customers, hired Edelman to help handle the crisis. The fact that the federal government warned the company, which then took more than 45 days to alert the public, should go over very well. (PR Week)
- New York’s 5WPR — no stranger to controversy — will apparently represent the perfectly-named Reverend Creflo Dollar, who just cancelled a campaign asking his “followers” to donate $65M for a new private jet. Smart move. (O’Dwyer’s)
- London/New York agency Exposure will handle PR duties for classic fashion brand Bill Blass, due to launch a “reimagining” in January 2016.
- Conundrum PR signed UK/France “luxury villa rental company” Emotional Escapes as its newest client. The firm will handle “proactive and reactive external communications processes and strategies,” which may or may not include finding sets for the next season of The Bachelor.
- Orlando’s Uproar PR expanded into the health/wellness industry by signing two new clients: fitness tool brand HYPERICE and myHealthSphere, a “workplace wellness software” company whose new product is called “Dooo.”
- Frost Miller Group of Maryland will handle content marketing duties for the National Association of Home Builders. If the client needs a spokesperson, we hear that one Ron Swanson is now available.
- New York’s Cindy Riccio Communications or CRC signed Dr. Rosemarie Ingleton, “Dermatologist to the Stars,” as its newest client. The agency will work to ensure that she continues her string of appearances on Dr. Oz, TODAY, and Good Morning America (but not Dr. Phil).
- Preferred Public Relations will handle PR duties for hometown hot spot Downtown Grand Hotel & Casino.
- Nashville-based Choice Media & Communications will represent HGTV star and author Jen Hatmaker, who makes houses (not hats). The firm will help promote her upcoming book For The Love: Fighting For Grace in a World of Impossible Standards, which sounds like a brief description of the PR industry itself.
Get Adweek's Digital & Technology Daily Newsletter in your Inbox
Today's top news for digital marketers