- Haberman of Minneapolis signed medical marijuana provider LeafLine Labs as its newest client. The agency will introduce the brand to the public via web development, PR, patient education services, and general marketing. Co-founder/CEO Fred Haberman calls LeafLine “a model…for how the medicinal cannabis industry can best meet the needs of patients who may benefit from this medicine.”
- GOLIN will be AOR for both Barbie and Hot Wheels after winning the account from incumbent Ketchum. Parent company Mattel’s comms chief noted the Barbie brand’s need for “new, innovative, and fresh thinking” in explaining the agency switch. (PR Week)
- Actor Marc John Jeffries, best known for his roles on Treme, and in Notorious and Monsters, Inc. (among other films), chose Raleigh’s French/West/Vaughan as his PR AOR. He cited the firm’s “outstanding marketing strategies for individuals in the sports and entertainment world” in explaining his decision.
- New York-based Issa PR signed two new clients: luxury vodka Absolut Elyx and conceptual artist Jonathan Rosen. The firm will handle media strategy and partnerships for the vodka and raise awareness of the artist’s upcoming “pop-up art club” at nightclub fixture The Box. Both will be out of our price range.
- The City of Santa Monica’s Wellbeing Project retained Pollack PR Marketing Group as its agency of record after a review. The project, supported by $1M from the Bloomberg Philanthropies’ Mayor’s Challenge, aims to “create a multi-dimensional picture of the strengths and needs of the Santa Monica community.” Pollack will, we presume, act to increase citizens’ awareness of said needs.
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