- Haberman of Minneapolis signed medical marijuana provider LeafLine Labs as its newest client. The agency will introduce the brand to the public via web development, PR, patient education services, and general marketing. Co-founder/CEO Fred Haberman calls LeafLine “a model…for how the medicinal cannabis industry can best meet the needs of patients who may benefit from this medicine.”
- GOLIN will be AOR for both Barbie and Hot Wheels after winning the account from incumbent Ketchum. Parent company Mattel’s comms chief noted the Barbie brand’s need for “new, innovative, and fresh thinking” in explaining the agency switch.
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