Spin the Agencies of Record

Account news from around the industry

  • Finn Partners retained the “I Love NY” account for another two years. The state released an RFP for the project, which has been with Finn for four years, but we have no word on which firms Finn beat to win. The only appropriate response to this news is, “Are you even FROM New York?” (PR Week)
  • Interactive multichannel retailer HSN, Inc. retained New York’s Flatiron Communications as its corporate comms AOR. Flatiron and the HSNi team will work to raise awareness of the company’s achievements and those of its executives via content marketing, media relations, CSR events, and other appearances. HSN will also soon name a PR AOR for its brand in order to place more clips on The Soup’s “Tales from Home Shopping.”
  • HotelPlanner.com named Burson-Marsteller as its PR AOR. The client, which serves “the global group hotel sales market” (AKA TripAdvisor for lots of people), hired B-M to enhance awareness of its brand.
  • Nancy J. Friedman Public Relations signed two more of those hotels: The Williamsburg Hotel in Brooklyn and Hotel Commonwealth in Boston.
  • Liberty Communications of London, New York and San Francisco added Donky to its client roster. The company, which allows companies to “create immersive and intelligent consumer communications” via SMS and mobile apps, might want to talk to a company called Comcast.
  • Gutenberg Communications was selected by the U.S.-India Business Council as its PR partner for President Obama’s recent trip to India and his first-ever joint address with Prime Minister Narenda Modi. The event, while cut short, earned plenty of attention and is generally considered to be a success; on the media side, Max Fisher of Vox had the only response to the trip that you need to see.
  • PAN Communications of Boston — whose EVP Mark Nardone recently spoke to us about why “do startups need PR?” is the wrong question to ask — announced the addition of several new clients in the fourth quarter of 2014: Black Duck SoftwareDragonfly Data FactoryFieldGlassHiperosJust Add CookingSharalikeTargit, and Trinity Partners. We expect lots of content to come.
  • Weber Shandwick’s London office earned $600K designing a page to promote Nigerian President Goodluck Jonathan’s efforts to “modernize the economy and improve public services” in a country ravaged by Boko Haram. DC-based firm Levick has received some blowback for advising the president himself, who faces a tough re-election battle for some completely unknown reason. (O’Dwyer’s)