Pic via Carlos Gonzales/The Miami Herald
- New York’s Rubenstein Public Relations has capitalized on the recent thawing of Cold War animosities to sign a Havana, Cuba-based production of “RENT” as its newest client. Nederlander opened the production just after Christmas, leading us to wonder whether 525,600 minutes will pass before the next rumors of Fidel Castro’s death go “viral.”
- Ruder Finn beat incumbent Edelman to win the Belkin account for a one-year contract, as reported by PR Week. The brand used CES to tell the story of “working with Chinese government officials…to catch suspects of counterfeiting Belkin products,” and now we slightly regret not attending CES.
- New York-based J Public Relations added a dozen properties within The Ritz-Carlton’s Eastern Region to its client roster. These properties stretch all the way from Central Park to New Orleans, and each one comes complete with its own bar.
- Levick of D.C. signed a six-month contract to represent the government of Qatar, which is attempting to improve its relationship with American businesses and nonprofits leading up to the 2022 World Cup. The New York Observer’s editorial page has yet to weigh in on the win. (O’Dwyer’s)
- Automotive marketing agency Search Optics signed Ogilvy as its PR AOR, meaning the firm will work to help teach the marketing team to market itself.
- Preferred Public Relations of Las Vegas signed with Ja-Makin’-Me-Laugh, or the Strip’s “only comedy matinee with adult humor,” as its newest client. Preferred will handle promo duties for the show, whose homepage is very…colorful.