Spin the Agencies of Record
- Atlanta-based Jackson Spalding will be PR AOR for the newly relocated College Football Hall of Fame (and Chick-Fil-A Fan Experience). The firm will handle all media relations, event planning and digital/social media strategy for the institution, which is set to open this weekend. The opening gala will include “a Tailgate Party at the Hall’s main entrance” and an opportunity for Atlanta-area sports fans to learn more about teams that don’t choke in the post-season. (pic via Reuters)
- Online grocery delivery service FreshDirect chose Kwittken of New York as its agency of record.
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