Spin the Agencies of Record

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  • Haberman of Minneapolis has been chosen as AOR for Traditional Medicinals, an herbal tea-maker based in Sebastopol, California. Haberman, which will handle all brand communications, PR, media buying, social media and advertising for the company, was chosen for its familiarity with “mission-driven brands”; Brian Wachtler, president of Haberman, calls the company “an original herbal tea pioneer” (and no, before you ask, the teas do not contain that kind of herb).

  • 5WPR will perform AOR duties for JetSmarter, a service that connects users to “the largest private jet marketplace in the world”.
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