Spin the Agencies of Record

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  • MWW will serve as PR AOR for Bowlmor Lanes and Golfsmith International. Golfsmith will look to MWW to amplify its upcoming Fathers Day and “Anything for Golf” campaigns in addition to new store openings while the firm will guide general communications for Bowlmor while also creating a spring campaign to highlight the fact that the game equals “America’s Saturday night activity”. (The first half of that equation is “beer+pizza+bowling…”)

  • G2G (Getaway2Give) Collection signed Atlanta’s Brandware as its PR AOR. The client, described as “the world’s only luxury destination club modeled on social enterprise principles”, wants to build awareness of its business and its charity partners, but probably not its many generous members.
  • JMPR will handle AOR duties for Larte Design, a “luxury tuning company” that allows drivers to personalize their SUVs and, we presume, to make ’em bounce.
  • Boston’s March Communications will be tasked with raising awareness of Mimecast, a cloud email security and management solutions company.
  • King+Company will be AOR for New York Code + Design Academy, an institution created to teach ambitious coders how to create things like Mimecast.
  • Austin’s Wyatt Brand will lead PR efforts to promote the Austin Public Library Friends Foundation in the run-up to the 2016 opening of a “Library for the Future” at the institution’s New Central Branch.
  • The Susan Magrino Agency will handle PR for online home decor marketplace Pure Home.
  • Child’s Play Communications is PR AOR for DK, publisher of boldly visual books on everything from guns to light sabers.