Spin the Agencies of Record

This may well be true, but someone still has to enlighten the public about doing it safely and pleasurably—and for “sexual wellbeing brand” Durex in the Americas that someone will be Porter Novelli.

Novelli already works with several brands belonging to Durex parent company Reckitt Benckiser, and they earned this account by helping the brand expand in China (no mean feat) via social media, event planning, the annual global sex survey, and a “normalization” campaign to help aid the launch of a new sex toy line.