Spin the Agencies of Record

The great advantage of a hotel is that it is a refuge from home life.—George Bernard Shaw

Hotel Managers Groupand Casa Del Zorro LLC., the ownership and management team for La Casa Del Zorro Hotel and Resort in Borrego Springs, CA. has announced that Lure Agency and Jen Roche PR have been selected as social media marketing and public relations agencies of record respectively. The two agencies will work in concert to rebuild the brand of the iconic property, which will reopen in fall 2013.

Lure Agency, a “TraDigital” marketing company based in San Diego, was selected by HMG Hotels to create and deploy marketing support including: strategy, social media, content creation and media planning.

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