Spin the Agencies of Record

“Computers are like Old Testament gods; lots of rules and no mercy.” – Joseph Campbell W2O Group has announced a new client partnership with BMC Software, a well-established market leader providing software to manage technology systems and services for tens of thousands of businesses worldwide. While not always visible to users, BMC’s software helps IT leaders manage generations of technology and tap into all the important trends shaping the future – mobile, social, cloud and big data. Telmar Group Inc., a leading global provider of research, data and analytics software for advertising media planning and buying, has selected Kellen Communications to provide marketing communications, PR and public affairs support. “Creativity comes from a conflict of ideas.” – Donatella Versace The Morris + King Company (MKC) announced that it has been retained by Leveraging Investment in Creativity (LINC), a ten-year initiative to improve conditions for American artists working in all disciplines. Launched in July 2003, LINC was founded in order to provide artists with a system of professional support—including the resources, authority and information necessary to pursue creative work without jeopardizing basic living conditions—over the course of ten years. MKC has also been retained by Rodale’s, an e-commerce store from magazine publisher Rodale, Inc. that will sell handpicked luxury, eco-friendly, natural sustainable and organically certified goods. Rodale Inc. is launching the company’s most ambitious digital initiative, Rodale’s, to empower existing customers to discover beautiful, well-crafted products that enable them to live better, feel better and do better. The site will launch April 2013 on www.rodales.com. “Deserve your dream.” – Octavio Paz The Los Cabos Tourism Board announced today it has selected Carolyn Izzo Integrated Communications (CIIC) as the destination's agency of record following an official RFP review in January. CIIC has held the PR contract for five consecutive years and represented the destination for another five years prior through a contract with the tourism board's advertising agency. JeffreyGroup, the largest independent Latin communications agency, announced today it will manage Facebook's communications in Mexico and Argentina. “The dog that licks ashes is not to be trusted with flour.” – Italian Proverb Carolyn Izzo Integrated Communications (CIIC) has been selected as PR agency of record for BreaDr, the first company to utilize Glusar, a patented all-natural flour replacement ingredient, in the U.S. The innovators at BreaDr will launch with a low-glycemic, low-carb bread which combines the finest natural ingredients to create a functional alternative to traditional bread -- without sacrificing the delicious taste. Business communications firm Gibbs & Soell, Inc. has broadened its consumer marketing practice with its appointment as agency of record for Trudeau Corporation, a leading supplier of quality kitchenware and tabletop accessories in North America. Gibbs & Soell will provide strategic counsel and program implementation for integrated communications to support Trudeau`s U.S. operations.

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Spin the Agencies of Record

James F. Thompson

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James F. Thompson