Spin the Agencies of Record

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(PBA rolls with BZA)

This edition of Spin the Agencies of Record reports wins in ad metrics, bowling, and two separate companies represented by different firms, both of use to PR people tracking information, Alerts.com, and Filtrbox:

MWW Group gets Alerts.com

Trylon SMR hired by advertising metrics and testing company MediaAnalyzer

Professional Bowlers Association (PBA) hires sports PR firm Brener Zwikel & Associates (BZA) to promote its 2008-09 season

Loughlin/Michaels Group (LMGPR) picks up two web 2.0 clients, frevvo and Filtrbox