Spin the Agencies of Record
General Motors has chosen The Vox Collective as its 2012 U.S. Hispanic agency after a competitive search. The firm will focus on the Chevrolet, Buick, GMC, and Cadillac brands. [via]
Caribou Coffee has chosen Ruder Finn as its AOR after a competitive search that included Padilla Speer Beardsley and Ogilvy. The coffee company’s previous AOR, Exponent PR, didn’t participate in the search. [via PRWeek]
The first Harlem Arts Festival has chosen House of Success for media and influencer outreach, and partnership development with the Harlem business community.
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