Spin the Agencies of Record
The Marine Stewardship Council has chosen Dentsu Communications after a competitive search. The MSC maintains a labeling system for seafood and eco-friendly fishing. That system was introduced in 1999. Dentsu will plan and execute an educational program that will teach the public about ways to make sustainable seafood a part of their lifestyle.
Burger King has chosen Coyne PR as its AOR after a competitive search. It was announced in July that the fast food company had split with previous AOR, Edelman.
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